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Part of it, he explained, is the lower price point of children's audiobooks. When the panel shifted to talking about selling children's books online, he noted that children's audiobook sales lag behind sales of other types of audiobooks. The bookstore does an online event once per week that it records and turns into a podcast, and Libro turns that into an audiobook. He pointed out that social media companies are increasingly trying to push transactions onto their own websites, platforms and apps.ĭuring a discussion of virtual events, Pearson mentioned the partnership between Libro.fm and Greenlight Bookstore in Brooklyn, N.Y. He noted that very little discovery is happening on IndieCommerce, as 80% of customers who buy online already have a specific book in mind (a further 60% buy online but elect to pick up the book in-store). Included on the list of priorities are optimizing Bookshop's search engine, better targeting and audience segmentation for promotional e-mails, one-stop checkout and giving affiliates more customization options.ĭavies, meanwhile, said that IndieCommerce sales are down from the tremendous levels seen at peak times in 2020, but they remain 2-3 times higher than they were in 2019, even as bookstores see a return of foot traffic. and Spain in the past year, Bookshop is going to "take a pause" on expansion and focus on improving the website. High added that after expanding to the U.K. Edward Nawotka, bookselling and international editor for Publishers Weekly, served as moderator. These affiliates, High explained, include everyone from publishers and individual authors to social media influencers, bookstagrammers and TikTok users.Ĭlockwise from top l.: Phil Davies, Ed Nawotka, Mark Pearson, Sarah HighĪlso on the panel were Phil Davies, director of IndieCommerce for the American Booksellers Association, and Mark Pearson, co-founder of Libro.fm. Book Show panel discussion Tuesday afternoon about best practices for selling books online, partnerships manager Sarah High related that while Bookshop has over 1,100 independent bookstore affiliates, the website has more than 25,000 non-bookstore affiliates. The Hillards reported that business has started to come back after a tough 2020, and customer traffic is increasing.ĭuring a U.S. In March 2012 she opened the first brick-and-mortar location, in Hermitage. The first iteration of Leana's Books focused entirely on children's books and was located in Youngstown's Four Seasons Flea Market. Hillard started selling books in 2011 after being laid off from her job as a medical sales representative. "All communities need to have bookstores." "It's in a community and there's a lot of population," Leana Hillard told the Journal. They plan to hire around eight employees for the Austintown store, and they have a total of nine employees between their two existing locations. The Hillards will make use of that extra space by devoting the front half of the store to Leana's Books and the back half to Bargain Book Stuff. Last year the Hillards also launched Bargain Book Stuff, which sells overstock and remaindered titles at deep discounts.Īt 10,000 square feet., the new Austintown store will be much larger than the other two locations Hermitage is 3,500 sq. Leana's Books sells general-interest titles for all ages, with the stores' most popular categories being children's books, YA and adult fiction.
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Owners Leana and Vince Hillard will start moving into the new location in June and are eyeing an August 1 opening date. Leana's Books and More, an independent bookstore with locations in western Pennsylvania, in Hermitage and Grove City, will expand to nearby Austintown, Ohio, this summer, the Business Journal reported.